Building brand awareness, setting goals, & the importance of your people—Genesis HR Selections

Here are this week’s links to a few good stories we found and selected. We feel they might add valuable insights and perspectives for small to midsize businesses.

We have all heard the phrase “People Are Your Greatest Asset”—but are they really?

If you believe this study by Ocean Tomo LLC, they truly are. The research, measured every 10 years since 1975, shows intangible assets (human work, intellect, etc.) as a component of S&P 500 market value have followed a clear upward trend:

  • 1975: 17%
  • 1985: 32%
  • 1995: 68%
  • 2005: 80%
  • 2015: 87%

This is an interesting observation indeed.  To learn more, read Proof That “People Are Your Greatest Asset” by China Gorman.

Those of us who are bloggers contend that it is a good way to promote thought leadership.  

John Rampton, a writer for Entrepreneur Media,  agrees—but he suggests a few more ideas worth considering.  In 5 Ways Leveraging Thought Leadership Can Help Build Brand Awareness he promotes the idea of considering the following:

  • White papers and ebooks.
  • Syndicated article distribution.
  • Video marketing.
  • Panel participation.
  • Case studies.

We have used all of these to some extent, but reading this reminds me that perhaps more is better.

Goal setting for employees can always be a challenge, especially if it’s tied to a bonus program.  

Deb Flomberg suggests five simple rules:

  1. Make goals that make sense.
  2. Make it visible.
  3. Be willing to change.
  4. Measure and move on.
  5. Celebrate.

Read a short, simple, and sensible summary in 5 Ways To Set Effective Employee Goals For Your Business to learn more.

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