Here are this week’s links to a few good stories that we found and selected. We feel they might add valuable insights and perspectives for small to midsize businesses.

“Businesses are recognizing that it is not enough to just exist online; that you need to be relevant and that comes from having a purposeful online strategy,” says Lori O’Connor, a Green Bay SCORE volunteer. It’s no secret that social media has been evolving in the last few years, and 2016 promises more of the same. But we know this much is true—if your business does not have an effective online strategy, you will lose a significant competitive edge. To learn more about what O’Connor has to say, read the article Small-business marketing evolves with social media by Tina Dettman-Bielefeldt.

Boston Globe columnist Adrian Walker wrote of a recent, deeply disturbing incident that should make all employers take notice. In his article, Alleged sexual assault at Dunkin’ Donuts raises questions, it would appear that the employer may have been guilty of some egregious employment practices, not the least of which was the absence of a background check. A quick overview of this process appears in this short, succinct article that’s well worth your time: Using These 4 Background Check Facts Will Protect You Small Business & New Hires.

Like many of you, I start my day with a well-intentioned “to-do” list. At day’s end, I am often disappointed in my task completion success rate, and more often, too tired to do anything about it. Reading 11 Tweaks to Your Morning Routine Will Make Your Entire Day More Productive was inspirational and definitely worth a look. What I found most encouraging is that the suggestions don’t involve a systematic routine overhaul, but they do involves making a few reasonable changes. I certainly plan to give it a go.

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